Carissa Kim

Professor pushing the boundaries of marketing academia, Dr. Carissa Kim is an esteemed Assistant Professor of Marketing at James Madison University. With a robust educational background, she earned her Ph.D. in Marketing from the University of Nebraska-Lincoln, complemented by an M.B.A. in Marketing and a B.S. in International Business Management from Missouri State University. Her academic journey has been marked by a deep commitment to advancing the field of marketing through both research and teaching. Dr. Kim's research interests are centered around the organizational frontline, salesperson management, and marketing strategy. Her work delves into the intricacies of how organizations can optimize their frontline operations and enhance the effectiveness of their sales teams. This focus not only contributes to the academic community but also offers practical insights for businesses aiming to refine their marketing strategies. Throughout her career, Dr. Kim has been recognized for her contributions to the field. She is a recipient of the prestigious AMA-Sheth Foundation Doctoral Consortium Fellowship, which highlights her potential as a leading scholar in marketing. Additionally, her participation in the Haring Symposium underscores her active engagement with the academic community and her dedication to collaborative research endeavors. Dr. Kim's excellence in teaching has also been acknowledged through various awards, including the University of Nebraska's Marketing Department Graduate Teaching and Service Awards. These accolades reflect her ability to inspire and educate the next generation of marketing professionals, fostering a learning environment that encourages critical thinking and innovation. At James Madison University, Dr. Kim continues to push the boundaries of marketing education and research. Her commitment to exploring new frontiers in marketing strategy and salesperson management ensures that her students are well-equipped to navigate the dynamic landscape of modern business. Through her work, Dr. Kim remains a pivotal figure in shaping the future of marketing academia.