Yuan Liu

Innovating in the domain of communication, Dr. Yuan Liu serves as an Associate Professor in the Department of Communication at Florida International University. With a specialization in computer-mediated communication and cross-cultural strategic communication, Dr. Liu is at the forefront of exploring how digital platforms influence human interaction across diverse cultures. Her research delves into the intricacies of social media engagement, examining the uses and effects of new media, and the dynamics of cross-cultural green consumption. Dr. Liu's scholarly contributions have been widely recognized, with her work published in numerous esteemed academic journals. Her research not only advances theoretical understanding but also provides practical insights into the evolving landscape of digital communication. Her focus on green consumption within cross-cultural contexts highlights the intersection of environmental awareness and global communication strategies. In the classroom, Dr. Liu is dedicated to fostering a dynamic learning environment for both graduate and undergraduate students. She teaches courses in global strategic communication management, communication research methods, and principles of advertising, equipping students with the skills necessary to navigate and succeed in the complex world of modern communication. Dr. Liu's commitment to education and research is complemented by her active engagement with the academic community. She frequently participates in conferences and workshops, sharing her expertise and collaborating with fellow scholars to push the boundaries of communication research. Her work continues to inspire students and colleagues alike, contributing to the development of innovative communication strategies that resonate across cultures and platforms.