Dana L. Alden

Dana L. Alden is the William R. Johnson, Jr. Distinguished Professor and Chair of the Marketing Department at the Shidler College of Business, University of Hawaii at Manoa. With a profound dedication to the field of marketing, she has carved a niche in healthcare consumer decision-making, brand management, cross-cultural consumer behavior, and sustainable marketing. Her academic journey is marked by a PhD in Marketing and International Business from the University of Texas at Austin, an MBA in Marketing from the University of Hawaii at Manoa, an MA in Public Affairs from the University of California at Santa Barbara, and a BA in Environmental Studies from the University of California at Berkeley. In her role as an educator, Dana L. Alden imparts knowledge through courses in principles of marketing, marketing research, marketing communications, international cross-cultural consumer behavior, and sustainable marketing. Her teaching philosophy is rooted in fostering critical thinking and practical application, preparing students to navigate the complexities of the marketing world. Alden's research contributions have been widely recognized, with her work appearing in esteemed journals such as the Journal of Advertising, Journal of International Marketing, Medical Decision Making, and Social Science & Medicine. Her research often explores the intersections of consumer behavior and marketing strategies, providing valuable insights into how cultural and environmental factors influence decision-making processes. Throughout her career, Dana L. Alden has been honored with several prestigious awards, reflecting her commitment to excellence in both teaching and research. Among these accolades are the Dennis Ching Teaching Award, the Professor of the Semester Award, and the Shirley M. Lee Research Award. These honors underscore her dedication to advancing the field of marketing and her impact on students and colleagues alike. Beyond her academic pursuits, Alden is actively involved in initiatives that promote sustainable marketing practices and cross-cultural understanding. Her work not only contributes to academic discourse but also has practical implications for businesses seeking to engage with diverse consumer bases in a responsible and effective manner.