Guolan Yang

Shaping discourse in the realm of communication, Guolan Yang serves as an Assistant Professor in the Department of Communication, Journalism, and Public Relations at Oakland University. With a Ph.D. in mass communications from Pennsylvania State University, she brings a wealth of knowledge and experience from both traditional and new media landscapes to her academic endeavors. Professor Yang's research delves into the intricate effects of advertising messages and influencer content on consumer behavior. Her work has garnered significant recognition, earning her multiple awards from the Association of Education in Journalism and Mass Communication. Her scholarly contributions continue to influence the field, providing valuable insights into the ever-evolving dynamics of media and consumer interaction. At Oakland University, Professor Yang is dedicated to fostering a comprehensive understanding of advertising among her students. She teaches a range of courses that cover the fundamentals of advertising, digital advertising, creative strategy, and research methods. Her teaching philosophy emphasizes critical thinking and practical application, preparing students to navigate and excel in the complex world of communication. Beyond her academic responsibilities, Professor Yang actively engages with the broader communication community, contributing to conferences and workshops that explore the latest trends and challenges in advertising and media. Her commitment to advancing the field is evident in her ongoing research projects and collaborations with fellow scholars. Professor Yang's professional journey is marked by a blend of academic excellence and practical experience, making her a valuable asset to Oakland University and the wider academic community. Her passion for understanding consumer behavior and the impact of media continues to drive her research and teaching, inspiring the next generation of communication professionals.