Jeff Thieme

Dr. Jeff Thieme is an Associate Professor at the Department of Marketing and Supply Chain Management at the University of Memphis. With a Ph.D. from Michigan State University, Dr. Thieme has established himself as a prominent figure in the field of marketing. His scholarly work has been featured in esteemed journals, including the Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Product Innovation Management. Dr. Thieme's research primarily delves into the dynamic relationship between sustainability and marketing/business strategy. He is particularly interested in how sustainable practices can be integrated into business strategies to create value and drive innovation. Additionally, he has a keen interest in the processes involved in new product development and the challenges associated with launching innovative products in competitive markets. Before his tenure at the University of Memphis, Dr. Thieme gained valuable industry experience working with notable companies such as Ford Motor Company and McDonnell Douglas. This practical experience has enriched his academic perspective, allowing him to bridge the gap between theoretical research and real-world application. In his role as an educator, Dr. Thieme is committed to fostering a learning environment that encourages critical thinking and creativity. He is passionate about mentoring students and guiding them to explore the multifaceted world of marketing and business strategy. His courses often emphasize the importance of sustainability and innovation, preparing students to tackle contemporary challenges in the business landscape. Dr. Thieme continues to contribute to the academic community through his research, teaching, and active participation in conferences and workshops. His work not only advances the field of marketing but also inspires the next generation of marketers to pursue innovative and sustainable business practices.