Jiyoung Kim

Jiyoung Kim's projects resonate with pressing global needs in the realms of digital marketing, sustainability, and consumer behavior. As an esteemed Professor and Associate Dean at the University of North Texas's College of Merchandising, Hospitality & Tourism, she has made significant contributions to these fields through her innovative research and leadership. Her work is particularly focused on understanding how consumer behavior can be influenced by digital marketing strategies and how these strategies can be aligned with sustainable practices. Dr. Kim has been successful in securing numerous funded projects, one of the most notable being the "Transformational Leadership in Sustainable Food and Fiber" grant, valued at $399,913. This project underscores her commitment to integrating sustainability into business practices and highlights her ability to lead large-scale research initiatives. Her research has been widely recognized, and she has authored several peer-reviewed publications that have contributed to the academic discourse on these topics. In addition to her research, Jiyoung Kim plays a vital role in the academic community by serving on the editorial boards of several renowned journals. Her expertise is frequently sought after for organizing special issues, where she brings together leading scholars to explore emerging trends and challenges in her areas of interest. Her editorial work ensures that high-quality research continues to advance the fields of digital marketing and sustainability. Dr. Kim is also deeply committed to mentoring the next generation of scholars. She guides graduate students in their research endeavors, particularly in areas related to morality, labor rights, corporate social responsibility (CSR), and product evaluation. Her mentorship has been instrumental in shaping the careers of many young researchers, helping them to develop their own innovative approaches to these critical issues. Through her teaching, research, and service, Jiyoung Kim continues to make a profound impact on the academic and professional communities. Her dedication to sustainability and ethical consumer behavior not only advances scholarly understanding but also contributes to the development of more responsible business practices worldwide.