Rick Wilson

Dr. Rick Wilson is a distinguished Professor of Marketing at Texas State University, where he has made significant contributions to both academia and the marketing industry. With an impressive educational background that includes degrees from the University of Akron, Washington University in St. Louis, and Saint Louis University, Dr. Wilson brings a wealth of knowledge and expertise to his role. His professional journey includes valuable industry experience with leading companies such as AT&T, Vodafone Group, and TelePacific Communications, where he honed his skills in strategic marketing and communications. Dr. Wilson's research interests are diverse and impactful, focusing on areas such as out-of-home advertising, place branding, investment promotion, and creativity in advertising. His scholarly work has been widely recognized and published in prestigious journals, contributing to the advancement of marketing knowledge and practice. His research not only explores innovative advertising strategies but also delves into the intricacies of how places can be effectively branded to attract investment and tourism. Throughout his career, Dr. Wilson has been the recipient of numerous accolades, underscoring his dedication to excellence in teaching and research. Among these honors are the McCoy College of Business Achievement Award for Teaching and recognition from the American Advertising Federation's National Student Advertising Competition. These awards reflect his commitment to fostering a dynamic and engaging learning environment for his students, as well as his ability to inspire the next generation of marketing professionals. In addition to his teaching and research endeavors, Dr. Wilson is actively involved in service activities that contribute to the academic community. He serves as an Editorial Review Board Member for both the Journal of Advertising and the International Journal of Advertising, where he provides valuable insights and guidance to fellow researchers. His involvement in various university committees and boards further demonstrates his dedication to enhancing the academic experience for students and faculty alike. Dr. Wilson's passion for marketing and his commitment to academic excellence have made him a respected figure in his field. His work continues to influence both the academic and professional realms, as he strives to bridge the gap between theory and practice. Through his research, teaching, and service, Dr. Wilson remains a driving force in the ever-evolving landscape of marketing.