Shan Xu

Dr. Shan Xu serves as an Assistant Professor of Public Relations and Strategic Communication Management at Texas Tech University. Her academic journey is marked by a profound interest in the intersection of humans and technology, with a particular emphasis on artificial intelligence, social media, and media multitasking. Dr. Xu's research is characterized by a dynamic approach that delves into the reciprocal causality and temporal effects of media use and its impacts, offering fresh insights into how technology influences human behavior and vice versa. Her scholarly work has been widely recognized, with publications appearing in esteemed communication and psychology journals. Dr. Xu's research endeavors have garnered support from prestigious institutions, including the National Science Foundation, underscoring the significance and impact of her work in the field. Her contributions to academia are not only theoretical but also practical, as she integrates her research findings into her teaching. In the classroom, Dr. Xu is dedicated to equipping her students with a comprehensive understanding of public relations strategies, research methods, health communication, and the nuances of human-AI interaction. Her commitment to education is evident in her innovative teaching methods, which aim to prepare students for the evolving landscape of communication and technology. Dr. Xu leads the Human-Tech Dynamics Lab, where she mentors students and collaborates with colleagues to explore the intricate relationships between humans and technology. Her leadership in this area has been recognized through several accolades, including the Faculty Fellowship Award for Community Engaged Scholarship and the Texas Tech University Outstanding Research Award. Beyond her academic pursuits, Dr. Xu is actively involved in community engagement, leveraging her expertise to address real-world challenges. Her work not only advances academic knowledge but also contributes to the broader societal understanding of the role of technology in everyday life. Through her research and teaching, Dr. Xu continues to shape the future of public relations and strategic communication in an increasingly digital world.