Shannon Bichard

Dr. Shannon Bichard excels in the field of advertising and brand strategy, serving as an Associate Professor and Chairperson at Texas Tech University. With a Ph.D. from the University of Florida, Dr. Bichard has dedicated her academic career to exploring the dynamic landscape of new media, with a particular emphasis on the societal impacts of social media. Her research delves into how these platforms shape public discourse and influence consumer behavior, contributing valuable insights to the field of media studies. In the classroom, Dr. Bichard is known for her engaging teaching style and commitment to student success. She teaches courses in advertising media planning and advertising campaigns, where she emphasizes the importance of strategic thinking and creativity. Her passion for education extends beyond the classroom as she actively mentors both undergraduate and graduate students, helping them navigate their academic and professional journeys. Dr. Bichard's excellence in teaching and dedication to her students have been recognized through numerous awards. She has been honored with the Educator of the Year award from the 10th district American Advertising Federation, a testament to her impact on the field of advertising education. Additionally, she received the TTU President's Excellence in Teaching Award, highlighting her commitment to fostering a positive learning environment. Since 2002, Dr. Bichard has played a pivotal role in advising the National Student Advertising Competition Team at Texas Tech University. Under her guidance, students have developed innovative marketing campaigns for real clients, gaining hands-on experience that prepares them for successful careers in the advertising industry. Her mentorship has been instrumental in shaping the next generation of advertising professionals. Beyond her academic and teaching responsibilities, Dr. Bichard is an active contributor to the broader academic community. She frequently presents her research at national and international conferences, sharing her findings with fellow scholars and practitioners. Her work continues to influence the discourse on new media and its implications for society, making her a respected voice in the field. Dr. Bichard's dedication to her field and her students exemplifies her commitment to advancing the study and practice of advertising. Her contributions to Texas Tech University and the wider academic community have left a lasting impact, inspiring students and colleagues alike to explore the ever-evolving world of media and communication.