Sherice Gearhart

Focused on real-world applications of communication theories, Sherice Gearhart is an Associate Professor at Texas Tech University in the College of Media & Communication. With a Ph.D. and M.A. in Communication, Dr. Gearhart is dedicated to exploring the dynamic interplay between media and public opinion. Her research primarily investigates how individuals utilize media platforms to form and articulate their viewpoints, with a keen interest in the impact of digital technologies on these processes. Dr. Gearhart employs quantitative research methods to delve into the nuances of digital communication, examining its effects on public opinion, strategic campaigns, and the framing of messages. Her scholarly pursuits are deeply rooted in her expertise in social media, health communication, political communication, and science communication. Through her work, she seeks to uncover the underlying mechanisms that drive media influence in contemporary society. Her contributions to the field are well-recognized, with numerous publications in esteemed academic journals. These works not only advance theoretical understanding but also offer practical insights into the design and implementation of effective communication strategies in various contexts. Dr. Gearhart's research is characterized by its relevance to current societal challenges, particularly in the realms of health and politics. In addition to her research endeavors, Dr. Gearhart is actively involved in the academic community. She serves as the Research Chair for the Political Communication Interest Group at the Association for Education in Journalism and Mass Communication (AEJMC). In this role, she facilitates scholarly exchanges and promotes innovative research in political communication, fostering a collaborative environment for academics and practitioners alike. Dr. Gearhart's commitment to education is evident in her teaching philosophy, which emphasizes critical thinking and the application of theoretical knowledge to real-world scenarios. She is passionate about mentoring students, guiding them to become informed and engaged communicators who can navigate the complexities of the digital media landscape. Through her research, teaching, and service, Dr. Sherice Gearhart continues to make significant contributions to the field of communication, inspiring both her peers and students to explore the transformative power of media in shaping public discourse.