Somak Banerjee

A lifelong learner contributing to the field of marketing, Dr. Somak Banerjee serves as an Assistant Professor at California State University, Los Angeles (Cal State LA). With a passion for education and research, Dr. Banerjee dedicates his career to advancing the understanding of marketing dynamics. His teaching portfolio includes courses on Marketing Research and Principles of Marketing, where he inspires students to explore the intricacies of consumer behavior and advertising. Dr. Banerjee's commitment to academia extends beyond the classroom. He actively participates in various service activities on campus, demonstrating his dedication to the university community. Notably, he has served as the Committee Chair for the Outstanding Professor Awards Selection Committee and the Graduate Studies Committee, among other roles. These positions reflect his leadership skills and his commitment to fostering an environment of excellence and collaboration at Cal State LA. In the realm of research, Dr. Banerjee's interests are deeply rooted in advertising and consumer behavior. His scholarly work has been recognized in several prestigious journals, including the International Journal of Advertising and the Journal of Business Research. Through his research, he seeks to unravel the complexities of how advertising influences consumer decisions and the broader implications for businesses and society. Dr. Banerjee's contributions to the field are not only academic but also practical, as he bridges the gap between theoretical insights and real-world applications. His research findings offer valuable perspectives for marketers aiming to understand and predict consumer behavior in an ever-evolving marketplace. As an educator, Dr. Banerjee is known for his engaging teaching style and his ability to connect with students. He encourages critical thinking and fosters a learning environment where students are motivated to challenge assumptions and explore new ideas. His dedication to student success is evident in the positive feedback he receives from those he mentors. Beyond his professional endeavors, Dr. Banerjee is a firm believer in the power of continuous learning and the importance of staying abreast of the latest developments in his field. His commitment to lifelong learning not only enriches his own knowledge but also enhances the educational experiences of his students and colleagues.