Maryam Tofighi

Professor Maryam Tofighi is an esteemed academic whose work centers on the dynamic fields of marketing analytics and consumer behavior. As an Assistant Professor of Marketing at the College of Business and Economics at California State University, Los Angeles, she brings a wealth of knowledge and experience to her students and colleagues. Dr. Tofighi earned her Ph.D. in Marketing from Concordia University, where she honed her expertise in various facets of marketing, including sustainability, social responsibility, and brand management. Her research interests are diverse and encompass critical areas such as sustainability, consumer behavior, and retailing and merchandising. Dr. Tofighi is particularly passionate about exploring the intersection of marketing and social responsibility, aiming to understand how businesses can operate ethically while achieving their marketing objectives. Her work in marketing analytics and research provides valuable insights into consumer trends and behaviors, helping businesses make informed decisions. Before embarking on her academic career, Dr. Tofighi gained practical experience in the industry, working for two years in sales and marketing roles within IT consulting and consumer packaged goods sectors. This experience has enriched her teaching, allowing her to provide students with real-world perspectives and applications of marketing theories. In addition to her teaching and research responsibilities, Dr. Tofighi is a dedicated mentor and leader. She founded the Marketing Analytics and Research Student Club (M.A.R.S Club) at Cal State LA in October 2017, creating a platform for students to engage with the latest trends and technologies in marketing analytics. The club has since become a vibrant community for students passionate about marketing research and analytics. Dr. Tofighi's contributions to the field of marketing are not only academic but also practical, as she continuously seeks to bridge the gap between theory and practice. Her commitment to fostering a deeper understanding of marketing's role in society and its potential for positive impact is evident in her research and teaching endeavors.