Mariam Beruchashvili

Dr. Mariam Beruchashvili is contributing to transformative work in the field of marketing as a Professor at California State University, Northridge. With a robust academic background, she earned her Ph.D. in 2007 from the University of Nebraska-Lincoln, following an M.B.A. in 2002 from Clemson University, and a B.A. in 1993 from Tbilisi State University. Her scholarly pursuits are deeply rooted in Consumer Culture Theory (CCT), where she explores the intricate dynamics of consumer gender identity, goals, and emotions. Dr. Beruchashvili's research is distinguished by its focus on the nuanced interplay between consumer behavior and cultural contexts. Her work has been widely recognized and published in several esteemed marketing and consumer research journals, contributing significantly to the understanding of how cultural and emotional factors influence consumer decisions. In addition to her research, Dr. Beruchashvili is dedicated to fostering academic growth and curiosity among her students. She is known for her engaging teaching style and her ability to inspire students to critically analyze and apply marketing theories to real-world scenarios. Her commitment to education and research excellence has made her a respected figure in the academic community. Dr. Beruchashvili's contributions extend beyond academia, as she actively participates in conferences and workshops, sharing her insights and findings with a broader audience. Her work continues to shape the discourse in consumer culture and behavior, making her a pivotal figure in the field of marketing.