John Murphy

Dr. John Murphy explores cutting-edge topics in political communication and digital media at the University of Connecticut, where he serves as an Assistant Professor in-Residence in the Digital Media & Design program. With a robust academic background that includes an MS in Medical Informatics from Northwestern University and an MA in Political Science from Providence College, Dr. Murphy is at the forefront of research in social media listening and analytics. His work focuses on translating complex social and digital media data into actionable insights, which are invaluable for organizations across various sectors. These include Fortune 500 companies, small businesses, nonprofits, and political candidates. Dr. Murphy's expertise lies in using digital media to inform and enhance overall strategic planning, ensuring that organizations can effectively engage with their audiences. At UConn, Dr. Murphy has made significant contributions by establishing the Social Media Analytics Commands Center (SMACC), a hub for innovation and research in digital media analytics. This initiative not only supports academic inquiry but also provides practical tools and insights for real-world applications. Dr. Murphy is passionate about sharing his knowledge and enthusiasm for digital media with his students and colleagues. Through teaching and collaborative partnerships, he fosters an environment of learning and exploration, preparing the next generation of leaders in the field of digital media and political communication. In addition to his academic and research endeavors, Dr. Murphy is actively involved in community outreach and professional development, offering workshops and seminars to help organizations harness the power of digital media. His dedication to bridging the gap between academia and industry makes him a valuable asset to both the university and the broader community.