Ajay Manrai

Blending theory and practice to improve the understanding of global marketing dynamics, Ajay Manrai is a Professor Emeritus of Marketing at the University of Delaware. With a distinguished academic career, he holds a Ph.D. in marketing from Northwestern University. Since 2016, he has been serving as the editor-in-chief of the Journal of Global Marketing, where he has significantly contributed to the field by overseeing the publication of cutting-edge research. Before his tenure at the University of Delaware, which began in 1991, Professor Manrai was a faculty member at the prestigious Wharton School. His extensive experience in academia is complemented by his deep research interests, which include modeling consumer perceptions and choice, marketing strategies of multinational companies, and cross-cultural consumer marketing. These interests have driven him to explore the complexities of consumer behavior across different cultural contexts, providing valuable insights into how businesses can effectively strategize in a globalized market. Professor Manrai's scholarly contributions are substantial, with over 100 research articles published in reputable journals. His work is widely recognized for its impact on both academic circles and practical marketing applications. His research not only advances theoretical frameworks but also offers actionable strategies for businesses operating in diverse cultural settings. Throughout his career, Professor Manrai has been honored with numerous awards for excellence in research and teaching. Among these accolades is the University Teaching Award at the University of Delaware, a testament to his dedication to educating the next generation of marketing professionals. His commitment to teaching is reflected in his ability to inspire students to think critically about marketing challenges and opportunities in a global context. In addition to his academic and editorial roles, Professor Manrai is actively involved in various professional organizations, where he continues to contribute to the advancement of marketing knowledge. His work has not only enriched the academic community but has also provided valuable insights for practitioners seeking to navigate the complexities of international markets. Professor Manrai's legacy in the field of marketing is marked by his passion for research, his commitment to education, and his ability to bridge the gap between theory and practice. His contributions continue to shape the understanding of consumer behavior and marketing strategies in an ever-evolving global landscape.