Michal Herzenstein

Professor Michal Herzenstein is pushing the boundaries of consumer decision-making research as an Associate Professor of Marketing at the Lerner Business & Economics department at the University of Delaware. With a Ph.D. in marketing from the University of Rochester, which she earned in 2006, she has dedicated her academic career to exploring the intricacies of how consumers make decisions, especially in the realm of financial choices. Herzenstein's scholarly contributions have been recognized through her publications in prestigious academic journals such as the Journal of Marketing Research, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. Her research delves into the cognitive processes and psychological factors that influence consumer behavior, providing valuable insights into how individuals navigate complex financial landscapes. In addition to her research, Professor Herzenstein is highly regarded for her commitment to teaching excellence. She has been honored with several awards, including the University of Delaware Excellence in Teaching Award in 2013, which underscores her dedication to fostering a dynamic and engaging learning environment for her students. Her ability to translate complex marketing concepts into practical knowledge has made her a beloved figure among her students and colleagues alike. Herzenstein's work extends beyond the classroom and academic publications. She is actively involved in collaborative projects that aim to bridge the gap between academic research and real-world applications. Her insights have been sought after by industry professionals and policymakers, reflecting the practical relevance of her research in shaping consumer financial decision-making strategies. Throughout her career, Professor Herzenstein has demonstrated a passion for mentoring the next generation of marketing scholars. She is committed to guiding her students through their academic journeys, encouraging them to pursue innovative research and think critically about the evolving landscape of consumer behavior. As a thought leader in her field, Michal Herzenstein continues to inspire both her peers and students with her dedication to advancing the understanding of consumer decision-making. Her work not only contributes to the academic community but also has a tangible impact on how businesses and individuals approach financial decision-making in today's complex market environment.