Ronald A. Clark

Dr. Ronald A. Clark applies his expertise to solve challenges in consumer psychology and marketing at Missouri State University. With a robust educational foundation, Dr. Clark earned his PhD in Marketing from Florida State University in 2006, following an MBA from Auburn University in 2002, and a BBA from Northwood University in 1998. His academic journey has equipped him with a comprehensive understanding of marketing dynamics, which he passionately imparts to his students. At Missouri State University, Dr. Clark is a dedicated educator, teaching a variety of courses including consumer market behavior, entertainment & services marketing, principles of marketing, and principles of advertising. His teaching philosophy emphasizes the practical application of theoretical concepts, preparing students to navigate the complexities of the marketing world with confidence and creativity. Dr. Clark's research interests are deeply rooted in consumer psychology, where he explores the intricacies of consumer psychometrics, scale development, and consumer social influences. His work also delves into the perceptions of sales pressure, providing valuable insights into how consumers interact with marketing strategies. His contributions to the field have been recognized with numerous awards, notably the Best Paper Award from the Clute Institute at the 2012 International Business and Economics Academic Conference. Beyond his academic and research pursuits, Dr. Clark is committed to fostering a collaborative learning environment. He encourages students to engage in critical thinking and innovative problem-solving, equipping them with the skills necessary to excel in the ever-evolving marketing landscape. His dedication to student success is evident in his approachable teaching style and his willingness to mentor aspiring marketers. Dr. Clark's work not only advances academic knowledge but also has practical implications for businesses seeking to understand and influence consumer behavior. His research findings have been instrumental in shaping marketing strategies that are both effective and ethically sound, reflecting his commitment to responsible marketing practices. In addition to his teaching and research, Dr. Clark actively participates in academic conferences and workshops, where he shares his insights and collaborates with fellow scholars. His contributions to the field of marketing continue to inspire both his students and his peers, making him a respected figure in the academic community.