Chuck M. Hermans

Dr. Chuck M. Hermans is a distinguished Professor in the Marketing Department at Missouri State University, where he has been imparting knowledge and expertise since joining the faculty. He earned his PhD in Business Administration with a focus on marketing in 2003, preceded by an MBA with a concentration in finance in 1997, and a BBA in Real Estate in 1993, all from New Mexico State University. His academic journey has been marked by a deep commitment to understanding and teaching the complexities of marketing in a global context. In his teaching role, Dr. Hermans offers courses in International Marketing and International Logistics and Global Supply Chain Management. His classes are known for their dynamic approach, integrating real-world experiences with theoretical frameworks to prepare students for the challenges of the global market. His dedication to teaching has been recognized through several prestigious awards, including the Houghton Mifflin/Pride Ferrell Innovations in Teaching Competition Award and the Excellence in Teaching Award. Before transitioning to academia, Dr. Hermans amassed significant experience in the business sector. He served as Managing General Partner at Yellowstone Partnership, Real Estate Manager at The Broker Company, and Vice President/COO at Joseph & Long Construction Co. These roles provided him with a practical understanding of business operations, which he now brings into his classroom to enrich the learning experience of his students. Dr. Hermans's research interests are diverse and encompass cross-cultural comparisons in consumer behavior, international diffusion models, and segmentation. He is particularly interested in the implications of international e-commerce and internet marketing for marketing pedagogy. His work in these areas has contributed to the academic community's understanding of how cultural differences influence consumer behavior and marketing strategies. His scholarly contributions have been recognized with numerous awards, such as the Dean’s Distinguished Research Fellow and the ABR & TLC Conferences Best Paper in Track Award. These accolades reflect his commitment to advancing the field of marketing through rigorous research and innovative teaching methods. Dr. Hermans continues to be an active member of the academic community, contributing to the development of marketing strategies that address the complexities of a globalized economy. His work not only enhances the academic environment at Missouri State University but also provides valuable insights that benefit the broader field of marketing.