Rajesh Srivastava

Dr. Rajesh Srivastava is renowned for his innovative approaches in the field of marketing, particularly in the realms of Social Media Marketing and International Marketing. As a Professor in the Department of Marketing at Middle Tennessee State University, he brings a wealth of knowledge and experience to his students, fostering an environment of learning that is both dynamic and engaging. Dr. Srivastava earned his PhD from the University of North Texas, where he honed his expertise in various facets of marketing. His academic pursuits are diverse, encompassing areas such as Principles of Marketing, Sales Force Management, Marketing Management, and Health Care Marketing. Dr. Srivastava's research contributions have been widely recognized, with his work being published in prestigious journals including the Asia Pacific Journal of Management, Journal of Academy of Marketing Science, and Journal of Business Ethics. These publications underscore his commitment to advancing the field of marketing through rigorous research and scholarly inquiry. In addition to his research, Dr. Srivastava is deeply committed to teaching and mentoring the next generation of marketing professionals. His courses are designed to equip students with the skills and knowledge necessary to navigate the ever-evolving landscape of marketing. He emphasizes the importance of practical application, encouraging students to think critically and creatively about marketing strategies in a global context. Dr. Srivastava's dedication to his field extends beyond the classroom. He actively participates in academic conferences and workshops, sharing his insights and learning from peers around the world. His contributions to the academic community have not only enriched his own understanding but have also helped shape the discourse in marketing education and practice.