Soumya Sivakumar

Renowned for innovative contributions in the field of marketing, Dr. Soumya Sivakumar has been an esteemed Associate Professor at Marymount University since 2008. With a specialization in marketing, her expertise spans across research, global marketing, and consumer behavior. Dr. Sivakumar is dedicated to imparting knowledge through a diverse teaching portfolio that includes courses such as Principles of Marketing, Consumer Behavior, Marketing Research, and Global Marketing. Dr. Sivakumar's research interests are both broad and impactful, focusing on consumer post-purchase behavior, service recovery, green marketing, customer relationship management, and services marketing. Her scholarly work has significantly contributed to understanding how consumers react to satisfaction and dissatisfaction, providing valuable insights into the dynamics of consumer behavior. In addition to her research, Dr. Sivakumar has actively participated in numerous conferences, sharing her findings and engaging with fellow academics and industry professionals. Her presentations often explore the nuances of consumer responses and the effectiveness of innovative strategies, such as the use of board games, in fostering customer relationships. Dr. Sivakumar's dedication to advancing the field of marketing is evident in her commitment to both teaching and research. Her work not only enhances the academic community but also offers practical applications for businesses seeking to improve customer engagement and satisfaction. Her contributions continue to inspire students and colleagues alike, making her a respected figure in the marketing discipline. Beyond her academic pursuits, Dr. Sivakumar is known for her ability to connect theoretical concepts with real-world applications, preparing her students to excel in the ever-evolving landscape of global marketing. Her passion for teaching and research ensures that she remains at the forefront of marketing education and innovation.