Ryan Hamilton

Professor contributing to global discussions on customer psychology and decision-making, Ryan Hamilton is an Associate Professor of Marketing at Emory University's Goizueta Business School. With a keen interest in understanding the intricacies of consumer behavior, Hamilton delves into the realms of price and price image, branding, and the psychological underpinnings that drive customer decisions. His academic journey began with a PhD in Marketing from Northwestern University's Kellogg School of Management, a foundation that has propelled him into the forefront of marketing research and education. Hamilton's scholarly contributions have not gone unnoticed. He has been lauded with numerous awards for both his teaching prowess and research innovations. His distinction as one of "The World's Best 40 B-School Profs Under the Age of 40" underscores his impact and influence in the academic community. His research insights have been sought after by prestigious publications such as the Harvard Business Review, The New York Times, and The Wall Street Journal, reflecting the practical relevance and depth of his work. Beyond academia, Hamilton has extended his expertise to the corporate world, consulting for industry giants like Walmart, FedEx, and Home Depot. His ability to translate complex psychological concepts into actionable business strategies has made him a valuable asset to these organizations, helping them to better understand and cater to their customer base. In addition to his research and consulting work, Hamilton is also a co-author of the book "The Intuitive Customer," which explores the subconscious influences on consumer behavior. This work, along with his co-hosted podcast of the same name, offers insights into how businesses can harness these intuitive elements to enhance customer experiences and drive brand loyalty. Hamilton's commitment to advancing the field of marketing is evident in his dynamic approach to teaching and research. By bridging the gap between theoretical frameworks and practical applications, he continues to inspire both students and professionals to rethink traditional marketing paradigms. His contributions not only enrich the academic landscape but also provide valuable perspectives for businesses aiming to navigate the complexities of modern consumer markets.