Marina Cooley

Empowering stakeholders through research on brand management and content marketing, Marina Cooley serves as an Assistant Professor in the Practice of Marketing at Emory University's Goizueta Business School. With a keen focus on the evolving dynamics of social media marketing, she brings a wealth of knowledge and experience to her students, particularly in the realms of virality and platforms like TikTok. Her dedication to modern marketing is evident in the innovative courses she has developed, such as Content Marketing, which emphasizes practical, hands-on learning experiences for students. Cooley's academic contributions extend to her role as a co-developer of the Advanced Marketing Strategy course, where she integrates her extensive industry experience to bridge the gap between theoretical concepts and real-world applications. Her teaching philosophy is rooted in equipping students with the skills and insights necessary to navigate the fast-paced world of marketing, ensuring they are well-prepared for the challenges of the industry. Beyond her academic endeavors, Marina Cooley boasts over 15 years of strategic marketing experience with prestigious companies like Coca-Cola, Lavva, and IBM. Her professional journey has provided her with a deep understanding of brand management and the intricacies of consumer engagement, which she seamlessly incorporates into her teaching and research. A respected voice in the marketing community, Cooley frequently shares her insights as a speaker and commentator on emerging marketing trends. Her expertise has been recognized in leading publications such as Ad Age, the New York Times, and Poets & Quants, where she offers valuable perspectives on the future of marketing and the impact of digital transformation. Marina Cooley's research interests lie at the intersection of brand management and content marketing, with a particular emphasis on how social media platforms can be leveraged to enhance brand visibility and consumer interaction. Her work aims to empower businesses and marketers to harness the power of digital tools to create meaningful connections with their audiences. Through her commitment to education and research, Marina Cooley continues to inspire the next generation of marketers, fostering a learning environment that encourages creativity, innovation, and strategic thinking. Her contributions to the field of marketing are not only shaping the academic landscape but also influencing the broader industry, making her a pivotal figure in the world of marketing education.