Arthur Middlebrooks

Known for excellence in the field of marketing, Arthur Middlebrooks is a distinguished Clinical Professor of Marketing at the University of Chicago Booth School of Business. He also spearheads Business Development for Research Data at the Kilts Center for Marketing. With a keen focus on innovation, services marketing, branding, and growth strategies, Professor Middlebrooks is dedicated to advancing the practical application of these concepts in the business world. Professor Middlebrooks is renowned for his innovative teaching methods, which emphasize real-world application. He integrates team projects and cutting-edge software into his courses, providing students with invaluable hands-on experience in industry-leading innovation methods. This approach not only enhances students' learning but also prepares them to tackle complex challenges in the marketing landscape. Holding an MBA in marketing and finance from the University of Chicago Booth School of Business, Arthur Middlebrooks combines his academic prowess with a solid foundation in computer science and economics, earned through his bachelor's degree from Duke University. His diverse educational background equips him with a unique perspective on the intersection of technology and marketing, enabling him to offer insightful strategies for service companies aiming for growth and innovation. In addition to his academic roles, Professor Middlebrooks is actively involved in research that explores the dynamic interplay between branding and innovation. His work contributes significantly to the development of effective growth strategies for service-oriented businesses, making him a sought-after expert in the field. Through his contributions to both academia and industry, Arthur Middlebrooks continues to shape the future of marketing education and practice.