Juanjuan Zhang

Innovating in the domain of marketing, Juanjuan Zhang is the John D. C. Little Professor of Marketing at the MIT Sloan School of Management. Her expertise lies in quantitative modeling, which she applies to a diverse range of industries such as consumer goods, social media, and healthcare. Zhang's research is distinguished by its depth and breadth, earning her numerous best-paper awards and the prestigious recognition as an inaugural Marketing Science Institute Scholar. At MIT Sloan, Professor Zhang is dedicated to advancing the field of marketing through her course on Marketing Innovation. Her commitment to education is evident in the accolades she has received, including the MIT d’Arbeloff Fund for Excellence in Education and the Jamieson Prize, MIT Sloan’s highest teaching honor. These awards underscore her ability to inspire and educate the next generation of marketing leaders. Zhang's research interests extend to functional areas such as product management, pricing, and sales, where she explores the intersection of marketing theory and practical application. Her work often involves the development of innovative strategies that leverage data-driven insights to solve complex marketing challenges. In addition to her academic pursuits, Professor Zhang is actively involved in the broader marketing community, contributing to the development of new methodologies and frameworks that enhance our understanding of consumer behavior and market dynamics. Her work not only advances academic knowledge but also provides actionable insights for practitioners in the field. Through her research and teaching, Juanjuan Zhang continues to shape the future of marketing, driving innovation and excellence in both academia and industry. Her contributions have made a significant impact on how marketing is understood and practiced, reinforcing her status as a leading figure in the field.