Franklin S. Houston

Creating value through insights into marketing strategy and theory, Dr. Franklin S. Houston is an esteemed Associate Professor of Marketing at the Rutgers School of Business-Camden. With a Ph.D. from Purdue University, Dr. Houston has made significant contributions to the field of marketing through his extensive research and scholarly work. He has authored or edited numerous books and articles published in prestigious marketing journals, reflecting his deep expertise and commitment to advancing marketing knowledge. Dr. Houston's academic pursuits are centered around marketing strategy and marketing theory, areas in which he has developed a strong reputation for his innovative approaches and thought leadership. His research often explores the dynamic interplay between marketing practices and consumer behavior, providing valuable insights that influence both academic discourse and practical applications in the business world. In the classroom, Dr. Houston is known for his engaging teaching style and his ability to inspire students to think critically about marketing challenges. He teaches courses in marketing planning and management, where he emphasizes the importance of strategic thinking and data-driven decision-making. His students benefit from his real-world experience and his dedication to preparing them for successful careers in marketing. Through his teaching and research, Dr. Houston continues to shape the future of marketing education and practice.