Yoram (Jerry) Wind

Dr. Yoram (Jerry) Wind is pursuing novel approaches in marketing strategy, creativity, and innovation as the Lauder Professor Emeritus and Professor of Marketing at the University of Pennsylvania. Since joining the Wharton School in 1967, Dr. Wind has been a pioneering force in the field of marketing, contributing significantly to both academia and industry. His extensive research and numerous publications have established him as a leading authority in marketing-driven business strategy and global marketing strategy. Throughout his illustrious career, Dr. Wind has been instrumental in founding key initiatives at Wharton, including the Wharton Executive MBA program, the Lauder Institute, and Wharton School Publishing. These programs have not only enhanced the educational offerings at Wharton but have also set new standards in business education globally. His dedication to fostering innovation and creativity in marketing has inspired countless students and professionals alike. In addition to his academic achievements, Dr. Wind has served on various advisory boards, lending his expertise to institutions such as the Lauder Institute and Reichman University. His commitment to the arts and culture is evident through his current board memberships at the Philadelphia Museum of Art, the Curtis Institute of Music, and Grounds for Sculpture. These roles reflect his belief in the importance of integrating creativity and business strategy. Dr. Wind's research interests are diverse and forward-thinking, encompassing areas such as AI for customer engagement and the development of innovative marketing strategies. His work in these fields aims to bridge the gap between traditional marketing practices and the rapidly evolving digital landscape, providing valuable insights for businesses seeking to engage with customers in new and meaningful ways. As a thought leader in marketing, Dr. Wind continues to influence the next generation of marketers and business leaders. His contributions to the field have not only shaped the academic discourse but have also had a lasting impact on how businesses approach marketing strategy and innovation.