Maureen Morrin

Dr. Maureen Morrin is laying the groundwork for future advancements in understanding the intricate ways human senses influence consumer decision-making. As the Henry Rutgers Professor of Marketing at Rutgers School of Business - Camden, she has dedicated her career to exploring the nuances of consumer behavior and sensory marketing. Her work has been widely recognized, with numerous publications in prestigious journals and active editorial roles in leading marketing publications. Dr. Morrin's research has garnered significant attention and support, evidenced by the grants she has received to further her studies. Her innovative approach to marketing has not only advanced academic understanding but has also provided practical insights for businesses looking to enhance their consumer engagement strategies. Her passion for teaching is evident in her enthusiasm for courses such as Consumer Behavior, Customer Data Analytics, and Marketing Management, where she imparts her extensive knowledge to the next generation of marketers. With a Ph.D. from New York University, Dr. Morrin brings a wealth of academic and practical experience to her role. Her corporate background in advertising and brand management enriches her teaching and research, providing students with a comprehensive view of the marketing landscape. Her ability to bridge theory and practice makes her an invaluable asset to the Rutgers community. Dr. Morrin's research interests are deeply rooted in business analytics, consumer behavior, and sensory marketing. She is particularly fascinated by how sensory inputs can alter consumer perceptions and decisions, a field that holds vast potential for future marketing strategies. Her work continues to push the boundaries of traditional marketing thought, offering fresh perspectives and innovative solutions. In addition to her research and teaching, Dr. Morrin is committed to mentoring students and fostering an environment of intellectual curiosity and growth. Her dedication to student success is reflected in the numerous teaching awards she has received throughout her career. She strives to inspire her students to think critically and creatively, preparing them to tackle the challenges of the ever-evolving business world. Dr. Morrin's contributions to the field of marketing are not only academic but also practical, as she actively collaborates with industry professionals to apply her research findings in real-world settings. Her work continues to influence both academia and industry, making her a leading figure in the study of consumer behavior and sensory marketing.