Kristina M. Durante

Professor Kristina M. Durante is an esteemed Associate Professor of Marketing at Rutgers Business School, renowned for her pioneering research on the evolution of human behavior. Her academic journey is marked by a unique transition from a career in entertainment public relations to a deep dive into the biological underpinnings of human desires. This shift ignited her passion for exploring the intricate connections between social psychology, evolutionary biology, and consumer decision-making. Professor Durante's research portfolio is rich with insights into consumer behavior, social influence, and the nuances of targeting female consumers. Her scholarly contributions have been widely recognized, with numerous publications in top-tier academic journals. Her work not only advances academic discourse but also resonates with broader audiences, as evidenced by her frequent features in prominent media outlets. In addition to her teaching and research roles, Professor Durante serves as the Research Director of the RBS Center for Women in Business. In this capacity, she emphasizes the critical intersection of biology, psychology, and marketing to better understand consumer choices and address pressing societal challenges. Her leadership in this area underscores her commitment to fostering a deeper understanding of the factors that drive consumer behavior. Professor Durante is also a sought-after speaker on the global stage, sharing her insights with diverse audiences around the world. Her ability to translate complex research findings into practical applications has made her a valuable resource for both academic and industry professionals. Through her work, Professor Durante continues to illuminate the historical forces that shape motivations and behavior, offering a comprehensive view of the factors that influence consumer decisions. Her contributions to the field of marketing are not only academically rigorous but also profoundly impactful in addressing real-world issues.