J David Lichtenthal

Pioneering solutions for emerging issues in business marketing and international business, J David Lichtenthal serves as a distinguished Professor at the Zicklin School of Business, Baruch College, City University of New York. With a profound commitment to advancing the field, he is a key figure in the Allen Aaronson Department of Marketing and International Business. His academic journey is marked by a Ph.D. from Pennsylvania State University, an MBA from the State University of New York - Buffalo, and a BA in Economics from the State University of New York - Potsdam. Professor Lichtenthal's research interests span across international business, economics, marketing, and business marketing, reflecting his dedication to understanding and addressing the complexities of global markets. His scholarly work has contributed significantly to the academic community, offering insights into the dynamics of international trade and marketing strategies. In the classroom, Professor Lichtenthal is known for his engaging teaching style and his ability to inspire students to think critically about the challenges and opportunities in the business world. He has developed a curriculum that integrates theoretical knowledge with practical applications, preparing students for successful careers in marketing and international business. Throughout his career, Professor Lichtenthal has been recognized for his contributions to the field with numerous honors and awards. His service to the academic community extends beyond teaching and research, as he actively participates in various committees and initiatives aimed at enhancing the quality of education and fostering a collaborative environment for faculty and students alike. Professor Lichtenthal's dedication to his field and his students is evident in his ongoing efforts to bridge the gap between academia and industry, ensuring that his work remains relevant and impactful in an ever-evolving global marketplace.