Karthik Sridhar

Karthik Sridhar is an esteemed Assistant Professor and the Director of Digital Programs at the Allen G. Aaronson Department of Marketing and International Business, part of the Zicklin School of Business at Baruch College, The City University of New York. With a Ph.D. in Marketing from the State University of New York at Buffalo, Dr. Sridhar is dedicated to advancing the curriculum and teaching methods for both undergraduate and graduate students in the Digital Marketing tracks. His research interests are deeply rooted in digital marketing initiatives, consumer behavior, and new product development. Dr. Sridhar has made significant contributions to the field of health product marketing, with his work being published in several reputable academic journals. His research often employs quantitative modeling techniques to assess the impact of various factors on consumer choice, with a particular focus on digital marketing, social media, and omnichannel shopping environments. Dr. Sridhar's academic endeavors are complemented by his commitment to bridging the gap between theoretical knowledge and practical application. He is actively involved in shaping the future of digital marketing education, ensuring that students are well-equipped to navigate the rapidly evolving digital landscape. His innovative approach to curriculum development has been instrumental in preparing students for successful careers in marketing and business. In addition to his academic responsibilities, Dr. Sridhar frequently collaborates with industry professionals to stay abreast of the latest trends and technologies in digital marketing. This collaboration not only enriches his research but also enhances the learning experience for his students, providing them with insights into real-world marketing challenges and solutions. Dr. Sridhar's dedication to excellence in teaching and research has earned him recognition within the academic community. His work continues to influence the field of marketing, particularly in understanding how digital platforms and consumer behavior intersect in the modern marketplace.