Travis Tae Oh

Travis Tae Oh is an esteemed Assistant Professor of Marketing at Yeshiva University, where he brings a wealth of knowledge and experience to the academic community. He earned his Ph.D. in Marketing from Columbia University, a testament to his dedication and expertise in the field. Prior to his doctoral studies, he completed his Bachelor's degree in Commerce at the University of Virginia, laying a strong foundation for his future endeavors in marketing. Before embarking on his academic career, Professor Oh gained valuable industry experience as a market research analyst and sales manager at an agricultural equipment company. This practical experience has enriched his teaching and research, providing students with real-world insights into the marketing industry. His professional background informs his approach to teaching, making his courses both engaging and relevant. Professor Oh's research is centered on the psychological processes and meanings of consumer experiences, with a particular focus on the concept of fun in people's lives. His work delves into how consumers perceive and engage with brands, exploring the intricate dynamics of creativity and hedonic consumption. His research contributions have been recognized in various media outlets, and he is a regular contributor to Psychology Today, where he shares his insights with a broader audience. At Yeshiva University, Professor Oh teaches a range of courses, including Principles of Marketing, Buyer Behavior, Marketing Capstone, and Marketing Management. His teaching philosophy emphasizes the importance of understanding consumer behavior and the role of creativity in marketing strategies. Students appreciate his dynamic teaching style and his ability to connect theoretical concepts with practical applications. In addition to his teaching and research, Professor Oh is actively involved in the academic community, participating in conferences and workshops to stay abreast of the latest developments in marketing. His commitment to continuous learning and professional growth is evident in his ongoing contributions to the field. Through his work, Professor Oh aims to inspire the next generation of marketers to think creatively and strategically about consumer experiences and branding.