Nicole Lee

Nicole Lee's innovative methodologies enhance understanding of the dynamic interplay between science communication, public relations, and digital media. As an Assistant Professor in Communication at NC State University, she delves into the complexities of how public relations practitioners can leverage online dialogue to bridge the gap between scientific communities and the general public. Her research is particularly significant in the context of politically polarized topics, such as climate change, where effective communication strategies are crucial. Dr. Lee's work is characterized by a keen interest in the nuances of digital media as a tool for enhancing public understanding of science. She explores the potential of online platforms to foster meaningful interactions and engagement with lay audiences, aiming to demystify scientific concepts and promote informed discourse. Her research contributes to the development of strategies that enable public relations professionals to navigate the challenges of communicating science in an increasingly digital world. In addition to her research, Nicole is dedicated to teaching and mentoring students, guiding them to become adept communicators in the digital age. Her courses often emphasize the importance of critical thinking and adaptability in the rapidly evolving field of communication. Through her work, she seeks to empower the next generation of communicators to effectively address the challenges and opportunities presented by the digital landscape.