Stacy Wood

Pioneering innovative approaches to understanding consumer behavior and innovation management, Dr. Stacy Wood serves as the Langdon Distinguished University Professor of Marketing and the Executive Director of the Consumer Innovation Consortium at NC State's Poole College of Management. Her research is at the forefront of exploring how consumers respond to and adapt to change and innovation, with a particular focus on new product information processing, emotional reactions to innovations, and cultural responses to emerging trends. Dr. Wood's scholarly contributions are widely recognized, with an extensive publication record in esteemed journals such as the Journal of Marketing, Journal of Consumer Research, and Marketing Science. Her work has not only advanced academic understanding but also earned her numerous accolades for her teaching and research contributions, reflecting her commitment to excellence in both domains. Since joining NC State in 2010, Dr. Wood has played a pivotal role in shaping the academic landscape, holding leadership positions in various academic and research organizations. Her expertise is particularly noted in the marketing of technology and innovation, where she has provided valuable insights into consumer behavior and market dynamics. Additionally, her research has extended into the healthcare sector, where she has examined the promotion of COVID-19 vaccines, contributing to public health initiatives. Dr. Wood's innovative research methodologies and her ability to translate complex consumer behavior theories into practical applications have made her a sought-after speaker and consultant. Her work not only informs academic discourse but also provides actionable insights for businesses and policymakers navigating the challenges of innovation and consumer engagement. Beyond her academic and research endeavors, Dr. Wood is deeply committed to mentoring the next generation of marketing professionals and scholars. She actively engages with students and colleagues, fostering a collaborative and dynamic learning environment that encourages critical thinking and creativity. In summary, Dr. Stacy Wood's distinguished career is marked by her dedication to advancing the field of marketing through groundbreaking research, impactful teaching, and leadership in innovation management. Her contributions continue to shape the understanding of consumer behavior in an ever-evolving marketplace.