Arielle Adens

Inspiring change in the area of strategy and marketing, Arielle Adens is a distinguished faculty member at the VCU Brandcenter, where she specializes in Strategy. With a rich background in Fashion Merchandising, Arielle brings a unique blend of creativity and analytical thinking to her role, making her an invaluable asset to the institution. Her journey into academia is marked by a deep-seated passion for understanding consumer behavior and crafting compelling brand narratives. Arielle's research interests lie at the intersection of strategy, marketing, and fashion merchandising. Her academic pursuits are fueled by a desire to explore innovative approaches to brand development and consumer engagement. Despite being encouraged to submit her research to a prestigious journal during her undergraduate studies, Arielle chose to chart her own path, focusing on practical applications of her insights in the dynamic world of advertising and marketing. Originally from Stafford, VA, Arielle has always had a knack for connecting with people and understanding their needs. This personal touch is evident in her teaching style, where she emphasizes the importance of empathy and creativity in strategic thinking. Her students appreciate her ability to make complex concepts accessible and engaging, often drawing from her own experiences and unique perspectives. Arielle has a quirky fondness for the number 5, a number that holds special significance in her life. As the fifth child in a family of six and born on the 5th, she embraces this connection with a sense of humor and warmth. Her love for McDonald's fries is another endearing trait, often serving as a light-hearted conversation starter with colleagues and students alike. At VCU Brandcenter, Arielle is committed to fostering an environment of innovation and collaboration. She encourages her students to think critically and challenge conventional norms, preparing them to become the next generation of leaders in the advertising industry. Her dedication to her craft and her students is evident in the success of her alumni, who continue to make significant contributions to the field. In her spare time, Arielle enjoys exploring new culinary experiences, often seeking out the best local eateries and hidden gems. Her adventurous spirit and open-minded approach to life are qualities that resonate with those around her, making her a beloved figure both in and out of the classroom.