Malorie Burkett

Bridging the gap between disciplines to tackle the evolving challenges of communication in healthcare, Malorie Burkett serves as the Director of Communications and Marketing at the Virginia Commonwealth University (VCU) College of Health Professions. With over two decades of experience in public relations and marketing, Malorie has honed her expertise in crafting strategic communication initiatives that resonate within the healthcare sector. Before her current role, Malorie was a public relations director for a prominent health system, where she developed and executed comprehensive PR strategies that enhanced the organization's visibility and reputation. Her extensive background in healthcare PR and marketing has equipped her with a unique perspective on the intricacies of communicating within this vital industry. In addition to her administrative duties, Malorie is an adjunct professor at VCU's Robertson School of Media and Culture. She is passionate about educating the next generation of communication professionals, teaching courses on media relations and social media in public relations. Her teaching approach is informed by her real-world experience, providing students with practical insights and skills that are directly applicable to their future careers. Malorie's academic credentials include a Bachelor of Science in Mass Communications and a Master of Science in Strategic Public Relations, both from Virginia Commonwealth University. Her commitment to staying at the forefront of the field is further demonstrated by her certification as a digital marketing professional, which underscores her proficiency in leveraging digital platforms to enhance communication strategies. Throughout her career, Malorie has been recognized for her ability to integrate traditional and digital communication methods, fostering a dynamic and responsive approach to marketing and public relations. Her work continues to impact the way healthcare organizations communicate with their audiences, ensuring messages are clear, effective, and engaging. Malorie's dedication to her field and her students is evident in her ongoing efforts to bridge academic theory with practical application, preparing her students to excel in the fast-paced world of media and communication. Her leadership at VCU and her contributions to the field of healthcare communication make her a valuable asset to both the academic and professional communities.