Hong Cheng

Hong Cheng, Ph.D., is an esteemed affiliate faculty member at Virginia Commonwealth University's Richard T. Robertson School of Media and Culture. With a rich academic and professional background, Dr. Cheng has significantly contributed to the fields of advertising, social marketing, and international communication. His tenure as the dean of the School of Communication at Loyola University Chicago and as the director of the Robertson School from 2013 to 2019 highlights his leadership and dedication to advancing media education. Dr. Cheng's research interests are deeply rooted in international communication, cross-cultural advertising, and social marketing. His scholarly work is well-regarded, with numerous publications that include co-authored and co-edited books, reflecting his commitment to advancing knowledge in these areas. His research often explores the intersections of culture and communication, providing valuable insights into the global media landscape. In addition to his research, Dr. Cheng is a passionate educator with extensive teaching experience in advertising, communication, and journalism. His dedication to teaching excellence has been recognized through various awards, underscoring his ability to inspire and engage students. His approach to teaching emphasizes critical thinking and practical application, preparing students to navigate the complexities of the media industry. Dr. Cheng's academic journey began with a master's degree in international journalism from Shanghai International Studies University, followed by a Ph.D. in mass communications from Pennsylvania State University. This diverse educational background has equipped him with a unique perspective on global communication issues, which he brings to his research and teaching. Throughout his career, Dr. Cheng has been actively involved in professional service, contributing to the development of media and communication studies. His work has not only enriched academic discourse but also influenced practical approaches to advertising and social marketing. His contributions have been recognized through awards for his research and professional service, further cementing his reputation as a leader in his field. Dr. Cheng continues to be an influential figure in media and communication, fostering a deeper understanding of the role of advertising and communication in a global context. His ongoing research and teaching efforts aim to bridge cultural divides and promote effective communication strategies across diverse audiences.