Jody Crosno

Dr. Jody Crosno is a distinguished figure in the field of marketing, currently holding the esteemed Joseph E. Antonini Chair in Marketing at West Virginia University's John Chambers College of Business and Economics. With a profound commitment to academic excellence, Dr. Crosno has been instrumental in shaping the research and educational landscape of the Marketing Department. His role as a professor extends beyond traditional teaching, as he actively engages in faculty research projects and provides invaluable mentorship to Ph.D. students. Under Dr. Crosno's guidance, the Marketing Ph.D. program at WVU is renowned for its rigorous training, preparing students to excel as researchers and educators. The program emphasizes the development of independent academic research skills and effective teaching methodologies. Students are offered a comprehensive curriculum that is tailored to their individual needs, along with financial support through assistantships and fellowships. This support enables them to focus on their research endeavors and academic growth. Dr. Crosno's leadership fosters a collaborative environment where students have the opportunity to work closely with faculty members on cutting-edge research projects. This collaboration often leads to students presenting their findings at prestigious academic conferences and publishing their work in reputable journals. His dedication to nurturing the next generation of marketing scholars is evident in the success and achievements of his students. Beyond his contributions to the Ph.D. program, Dr. Crosno's research interests lie in the areas of academic conferences, teaching skills, and academic research. His work has significantly influenced the marketing discipline, and his insights are highly regarded by peers and students alike. His commitment to advancing the field of marketing is reflected in his active participation in academic conferences and his continuous pursuit of innovative research. Dr. Crosno's expertise and leadership have made a lasting impact on the academic environment at WVU. His dedication to fostering a vibrant research culture within the Marketing Department has not only enhanced the department's reputation but also enriched the academic experience for students and faculty members. Through his efforts, he has helped create a dynamic and supportive community that encourages intellectual growth and scholarly achievement.