Laurel Aynne Cook

Committed to excellence in scholarship on consumer and firm behavior, Dr. Laurel Aynne Cook serves as an Associate Professor of Marketing at West Virginia University. Recently, she celebrated the significant milestone of being awarded tenure, a testament to her dedication and perseverance, which she fondly described as a rainbow over the challenging year of 2020. As a first-generation faculty member, Dr. Cook acknowledges the unwavering support and encouragement of her family, expressing heartfelt gratitude to both her family and the university community for their role in her professional journey. Dr. Cook's academic and professional journey is enriched by her experience in brand management at a Fortune 500 company, where she honed her skills and developed a keen understanding of market dynamics. This background fuels her passion for teaching, where she engages students with real-world insights and fosters a dynamic learning environment. Her enthusiasm extends beyond the classroom as she actively supports the American Marketing Association chapter at WVU, inspiring the next generation of marketing professionals. Her research delves into various social issues related to consumer and firm behavior, reflecting her commitment to addressing contemporary challenges in the marketing field. Dr. Cook's work has been recognized and presented at numerous national and international conferences, contributing to the broader discourse on marketing practices and strategies. Her scholarly contributions are not only academic but also practical, offering valuable insights into the evolving landscape of consumer behavior. Dr. Cook's dedication to her field is evident in her continuous pursuit of knowledge and her desire to make a meaningful impact through her research. Her work often explores the intersection of marketing and societal issues, aiming to provide solutions that benefit both businesses and consumers. This approach underscores her belief in the power of marketing to drive positive change and her commitment to fostering ethical and sustainable business practices. In addition to her research and teaching responsibilities, Dr. Cook is actively involved in mentoring students and junior faculty, sharing her experiences and guiding them in their academic and professional endeavors. Her approachable nature and willingness to support others have made her a respected and valued member of the university community. Dr. Laurel Aynne Cook's journey is a testament to her resilience, passion, and commitment to excellence in the field of marketing. Her contributions continue to shape the academic landscape at West Virginia University and beyond, as she inspires others to pursue their goals with determination and integrity.