Richard Popp

Richard Popp is an esteemed Associate Professor of History at the University of Wisconsin-Milwaukee, where he has made significant contributions to the field of cultural history. He earned his PhD from Temple University, further enriching his academic journey with an MBA and a BA from Virginia Tech. His diverse educational background provides a unique perspective on the intersections of media, communication, and capitalism. Professor Popp's research interests are deeply rooted in US cultural history, with a particular focus on media and communication, capitalism, and consumer culture. His scholarly work delves into the intricate ways these elements have shaped American society over time. He is known for his insightful analyses and thought-provoking publications that explore the dynamics of media and advertising in the context of consumer capitalism. In the classroom, Popp is celebrated for his engaging teaching style and his ability to bring historical narratives to life. He offers courses such as "Popular Culture in America, 1800 to the Present" and "Maps as Historical Sources," which provide students with a comprehensive understanding of the cultural forces that have influenced American history. His courses are designed to encourage critical thinking and foster a deeper appreciation for the complexities of cultural history. Popp's scholarly contributions have been widely recognized, earning him numerous awards and honors that underscore his expertise in cultural history and media studies. His notable works include "Time Reincorporated: Media at the End of the American Century" and "The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America." These publications have been praised for their depth of research and their ability to illuminate the intricate relationships between media, advertising, and consumer culture. Beyond his academic pursuits, Richard Popp is committed to fostering a vibrant intellectual community at the University of Wisconsin-Milwaukee. He actively engages with students and colleagues, contributing to the university's mission of advancing knowledge and understanding in the field of history. Through his research, teaching, and service, Popp continues to inspire the next generation of historians and scholars, leaving a lasting impact on the academic community.