Daniel Rajaratnam

Dr. Daniel Rajaratnam inspires change in the area of marketing research and international marketing through his innovative teaching and research endeavors. As a Clinical Professor of Management at the Naveen Jindal School of Management at The University of Texas at Dallas, he brings a wealth of knowledge and experience to his students and colleagues. Dr. Rajaratnam earned his PhD in Marketing from Texas A&M University, where he developed a keen interest in measuring retail performance in an omnichannel world and understanding the impact of nationalism on international marketing strategies. Throughout his career, Dr. Rajaratnam has made significant contributions to mainstream marketing research, which have been recognized with prestigious awards such as the Sheth Foundation Best Paper Award and the Hans B. Thoreli Best Paper Award. His research not only advances academic understanding but also provides practical insights for businesses navigating the complexities of global markets. Dr. Rajaratnam is actively involved in the academic community, participating in professional organizations like the Academy of International Business and the American Marketing Association. His engagement with these organizations allows him to stay at the forefront of marketing trends and collaborate with fellow scholars and practitioners. In addition to his research, Dr. Rajaratnam is dedicated to mentoring the next generation of business leaders. His teaching philosophy emphasizes critical thinking and real-world application, preparing students to excel in the dynamic field of marketing. His commitment to education and research excellence has made him a respected figure in the academic community. Dr. Rajaratnam's work continues to influence the field of marketing, inspiring both his peers and students to explore new frontiers in business disciplines. His passion for marketing and dedication to his craft make him a valuable asset to the University of Texas at Dallas and the broader academic community.