Vivica I. Kraak

Professor Vivica I. Kraak emphasizes the importance of integrating public health principles with effective governance to promote sustainable diets and food systems. As an Associate Professor in the Department of Human Nutrition, Foods, and Exercise at Virginia Tech, she is dedicated to advancing research that informs U.S. and global food and nutrition policy. Her work is pivotal in understanding how food and beverage marketing impacts public health and nutrition outcomes. Dr. Kraak's academic journey began with a Bachelor of Science in Nutritional Sciences from Cornell University, where she developed a strong foundation in the biological and social aspects of nutrition. She furthered her expertise by earning a Master of Science in Nutritional Sciences from Case Western Reserve University, where she focused on the intersection of nutrition and public health. Her academic pursuits culminated in a Ph.D. in Population Health from Deakin University, where she explored the complexities of food systems and their governance. Before her tenure at Virginia Tech, Dr. Kraak gained extensive experience in both research and applied settings. She served as a Research Fellow at Deakin University, where she contributed to projects that examined the role of policy in shaping healthy food environments. Her role as a Nutrition and Physical Activity Advisor at Save the Children allowed her to apply her knowledge in real-world settings, focusing on improving nutritional outcomes for vulnerable populations. Dr. Kraak also held the position of Senior Program Officer at the Food and Nutrition Board, where she was instrumental in developing guidelines and recommendations that influence national nutrition policies. Her early career as a Research Nutritionist at Cornell University provided her with a strong research background, which she continues to build upon in her current role. At Virginia Tech, Dr. Kraak is committed to mentoring the next generation of public health and nutrition professionals. Her research not only contributes to academic knowledge but also has practical implications for policy development and implementation. Through her work, she aims to create a more equitable and sustainable food system that supports the health and well-being of all communities.