Michael Pearson

With a focus on groundbreaking research, Dr. Michael Pearson explores the dynamic and ever-evolving field of marketing. As a Professor of Marketing (Emeritus) at Loyola University New Orleans' College of Business, Dr. Pearson has dedicated nearly three decades to educating future leaders in the marketing industry. His academic journey began with a B.A. from Gustavus Adolphus College, followed by an M.B.A. and Ph.D. from the University of Colorado – Boulder, equipping him with a robust foundation in business and marketing principles. Dr. Pearson's teaching career is marked by a rich tapestry of experiences across the globe. Before joining Loyola University in 1994, he imparted his knowledge at Bowling Green State University, Lincoln University in New Zealand, the University of Hawaii at Hilo, and the Université catholique de Louvain à Louvain-La-Neuve, Belgium. These diverse academic environments have enriched his teaching philosophy, allowing him to bring a global perspective to his students. Throughout his career, Dr. Pearson has been actively involved in professional marketing organizations, holding prestigious positions that underscore his leadership in the field. He served as President of the American Collegiate Retailing Association, where he played a pivotal role in shaping the future of retail education. Additionally, his tenure as Vice President for collegiate activities for the American Marketing Association highlights his commitment to fostering academic excellence and professional development among marketing students. Dr. Pearson's contributions to the field extend beyond the classroom. His research, although not explicitly detailed, is known to push the boundaries of traditional marketing thought, encouraging innovation and critical thinking. His work often intersects with practical applications, providing valuable insights that benefit both academia and industry practitioners. As an emeritus professor, Dr. Pearson continues to influence the marketing discipline through mentorship and collaboration with colleagues and students. His legacy at Loyola University New Orleans is characterized by a dedication to academic rigor, a passion for teaching, and a commitment to advancing the field of marketing. His career serves as an inspiration to both current and future generations of marketers, demonstrating the profound impact of a lifelong commitment to education and professional engagement.