Perry Drake
Dr. Perry Drake investigates emerging trends in digital and social media marketing as an Associate Teaching Professor and Department Chair of Marketing at the University of MissouriâSt. Louis. With a keen interest in the evolving landscape of marketing, Dr. Drake plays a pivotal role in shaping the curriculum and guiding future marketers through his leadership as the faculty advisor for the UMSL Marketing Advisory Board and Marketing Club. Before joining UMSL, Dr. Drake honed his expertise as an Assistant Professor of Integrated Marketing at New York University. His experience in the bustling marketing scene of New York City has greatly influenced his teaching and research approach, allowing him to bring real-world insights into the classroom. Dr. Drake's commitment to education is further exemplified by his initiative in implementing a non-credit certification program in Digital and Social Media Marketing, equipping students with the skills needed to thrive in today's digital economy. Dr. Drake is also the visionary founder of the Midwest Digital Marketing Conference, a significant event that brings together industry leaders, academics, and students to discuss the latest trends and innovations in digital marketing. His passion for hands-on learning led to the creation of a student-run YouTube channel, podcast, and blog for the College of Business, providing students with practical experience in content creation and digital communication. In addition to his academic and professional pursuits, Dr. Drake is a published author, having written "Optimal Database Marketing" in 2001, a book that delves into the intricacies of data-driven marketing strategies. His work has been instrumental in advancing the understanding of database marketing and its applications in various industries. Outside of his professional life, Dr. Drake is an avid runner, having completed the New York City Marathon multiple times. His dedication to running mirrors his commitment to his career, showcasing his perseverance and drive in both personal and professional endeavors. Dr. Drake's multifaceted career and interests make him a dynamic and influential figure in the field of marketing education.